Clear Skin Lab Brand Identity + Web

The Clear Skin Lab is your 4-week jumpstart program to help you uncover the root cause of your acne and develop a targeted approach to get the clear skin you’ve always wanted… FOR GOOD. The branding and website was designed to be playful, feminine and fun!

A Clean and Sophisticated Brand Identity

The Clear Skin Lab wordmark is clean and sophisticated with custom curvature and geometric letters to exude a feeling thats youthful, sophisticated and balanced. The custom “A” resembles a droplet of water to represent hydration of the skin. The rounded edges represent leaf-like shapes to represent a mindful, refreshing and holistic approach to skincare. The use of circles throughout the logo creates a sense of being whole, kindness and confidence. The logomark and tagline combination serves as a personal flair and is a friendly reminder of the brand’s mission.