Alchemy Essential Oil Logo and Branding

For the Alchemy brand, I wanted to create a minimal logo design and sophisticated brand feel. By choosing simplicity over extravagance, we can ensure the customer will focus on the healing benefits of the oils. The neutrality ensures that the brand can be used for all future product lines.

The Brand Logo Design

For the Alchemy logotype, I choose a sophisticated serif font. The leaf built into the A brings to life the healing effect of nature and the organic oils of the brand.

The Alchemy Moodboard

The mood we wanted to capture for the Alchemy brand was sophisticated and neutral. We wanted clean lines, accents of nature, neutral colors and a balance between light and dark. This neutral color palette with warm tones makes the brand friendly, inviting and appealing.