Naturalia Organics Logo and Branding

For the Naturalia brand, I wanted to create a brand at the intersection where nature meets simplicity. The goal was to create a brand that communicated the quality of the product. By using neutral colors, clean lines and a custom typeface, the brand has a sophisticated and elegant feel.

Naturalia Organics Brand Identity

The brand identity and logo design was inspired by autumn colors to create a warm, nurturing and friendly feel. The Naturalia brand is all about nurturing the body with products made with organic and ethically sourced ingredients. I wanted that process to be communicated with a simple logo that is geometric and elegant to look at. The custom typography elevates the brand and makes it feel sophisticated.

Naturalia Organics Product Packaging Design

The pastel color palette for this product line was inspired by the spring colors. Because all of Naturalia’s products are organic, I wanted to keep the theme of nature at the core of all product designs. The simplicity of the logo allows customers to focus on the natural ingredients of the soaps and the amazing scents Naturalia has to offer!