Jeanne Louise Autumn Inspired Brand Identity

Jeanne Louise is a digital marketing specialist that wants to inspire a new generation of freelancers to start their journey in the online space. The goal for this brand was to create a warm and friendly space for her audience to feel nurtured from the get-go.

The Brand Mood Board

Every brand identity starts off with a mood board to ensure my clients and I start off on the same page. For the Jeanne Louise brand, we wanted to capture a minimal, modern and friendly brand identity. I chose colors that were inspired by autumn and warm tones to give the brand a sense of calm, certainty and trust.

A Minimal and Warm Brand Identity

I wanted to create a logo suite that was versatile across platforms. I designed a primary logo, secondary logo, logo mark, stamp, and signature. This ensures that Jeanne Louise can create a cohesive brand identity across platforms.

A Minimal and Warm Brand Guidelines

A brand guide is essential to be set up for branding success. For the Jeanne Louise brand guide, I created an action plan to be used across all consumer touch points. I always ensure I prove my clients with a brand guide that explains when and where to use different brand elements for the most effective branding experience.